18.5.10

Concrete Hermit

Pick me up was really good for me, not just for enjoying design, workshops and rob ryan's ryantown. But also for getting one of my interviews done for the industry report. I spoke to Chris Knight founder of Concrete Hermit, East-Londons popular shop for illustration and design, selling t-shirts, screen printed posters and most importantly books and magazines! Anway here is the interview in full, enjoy!:

Q1// Do you think the price of print in comparison to digital will affect the future of print?

I think that for certain types of design such as newspapers, the shift of that will be moved to digital. But the books we have here you can’t recreate the object in digital. So I think they will carry on being printed.

Q2// How are technological developments affecting print? Why do people want to use gadgets like the ipad?

I guess it’s a quicker more immediate way to sell information, there’s a difference in the way I’d write for web rather than print. I don’t know anyone who uses an ipad, but I guess the new readers might not invest in a book where only two chapters might be relevant. I think people research in digital and then find and buy the printed version.

Q3// What is print good for? What is digital good for?

What is print good for? I guess its still that tangible quality, the difference in paper stocks and books and stuff, there’s a big difference to what you get from screen.

What is digital good for? I guess It’s not so much the digital, it’s the ease of finding information easier to use Google than a library.

Q4// Which audience are both mediums aimed towards? Is print more of a luxury? Is digital more suited to the economy end of the market?

Well you invest in an ipad or a reader which is expensive, so I don’t know if that’s economy or not, but yeah I agree that print is moving more towards luxury, attention to production. For some people that’s just how things should be.



Q5// What do you see as the future for both mediums?

I think they’ll both find an equilibrium. Newspapers might go more digital if everyone has some sort of palm reader, I think that there will always be a space for print.